November 17, 2021 – Zaragoza, Spain – Over 100 LiuGong dealer partners from across Europe met in Zaragoza, one of Spain’s most historic cities and the location for SMOPYC exhibition, to share LiuGong’s exciting plans for 2022. Under the theme, “Moving Up A Gear” LiuGong again demonstrated how their accelerated approach to creating even greater value for their customers and dealer partners will continue at a pace in 2022.

“It’s amazing and quite emotional, to be able to meet our dealer partners face-to-face for the first time since November 2019” explained Hakan Ilhan, Vice President, LiuGong Europe. “With new product launches right across our range, from the all-new F-Series excavators to our new Dressta TD-15M series-2 dozer, it was great to be able to switch off our web-based calls and touch, feel and experience these amazing machines in person.”

The 2021 dealer conference was supported by DIR, Spain’s exclusive dealer for LiuGong. DIR represent the perfect example of LiuGong’s approach to its business partners and with LiuGong’s support, have enjoyed rapid expansion since their establishment in 2019.

“LiuGong provided us the perfect business opportunity” explained DIR’s CEO David Iglesias. “They have excellent products, built, tested, and supported in Europe, but they also have a long-term mindset focusing on building relationship and trust. Over the last 4 years, they have really helped us to establish LiuGong as a potential future leader in the Spanish market.”

LiuGong’s Dealer Conference was scheduled to coincide with SMOPYC, Spain’s leading construction equipment exhibition, where LiuGong & DIR showcased their latest F-Series excavators, the all-new 915FCR, 922F and 926F. These new models join the existing line-up of F-Series excavators that were launched last year which include the 9018F, the 9027F and the awesome 95-ton powerhouse, the 995F. 

Harry Mellor, LiuGong’s Product Manager for Excavators for Europe explains, “With the F-Series range, we have listened to our customers & operators and have delivered a range of machines that are easy to use, easy to own and easy to maintain. It’s not rocket science, it’s just customer focus matched with intelligent design.”

Designed by LiuGong’s UK based, Red Dot Award winning design team, the F-Series excavators take customer centric design to a new level. They benefit from spacious, modern, high-visibility cabs with the highest levels of comfort and ergonomics. Visibility and safety are enhanced with the inclusion of 360-degree cameras. Ground level maintenance makes daily checks and servicing faster, safer, and easier. When it comes to power and control, the F-Series machines come with Stage V compliant engines and full electro-hydraulic systems. LiuGong have a reputation for tough excavators and this will be further enhanced by the extended maintenance intervals enjoyed on the F-Series range.

Aside from the new F-Series excavators range, LiuGong have been moving up a gear across their product portfolio particularly in wheel loader product line and Dressta crawler dozers. Notable highlights from the SMOPYC exhibition were the new Stage V 890H wheel loader and the new TD-15M series-2 crawler dozer. The TD-15M benefits from a new high visibility cab design, increased power output with improved operator control thanks to electrohydraulic joysticks and easy maintenance designed in. Pushing 173 kW (232 hp) and with a drawbar pull of 472 kN, the TD-15M is perfect for roads and highways, landfill sites, forestry and general construction.

“We are thrilled about our new product launches and about the potential for our business here in Spain with DIR and across Europe with all our dealer partners” said Chairman, LiuGong Europe Howard Dale. “Our continued growth in Europe will be the result of close co-operation with dealer partners with proven aftersales infrastructure, supported by our industrial capability in Poland and our world-class parts distribution center. Our proximity to our customers will significantly reduce shipping costs and provide faster delivery on a majority of our genuine LiuGong parts.”

With exciting new products in the pipeline, continued investment in people and network infrastructure and a consistent focus on delivering a leading brand and customer experience, LiuGong’s dealer partners who attend the dealer conference and visited the SMOPYC exhibition clearly shared LiuGong’s optimism for 2022.

According to DIR’s CEO David Iglesias, “The pandemic may have caused, and may continue to cause some disruption, but we, together with LiuGong are practical people, we adapt quickly, and we find solutions for our customers quickly too. We have already started to move up a gear in our business and we will continue to accelerate that progress.”